The effect of electronic word of mouth on brand image and purchase intention
Author:
Publisher
Emerald
Subject
Marketing
Reference51 articles.
1. The influence of C2C communications in online brand communities on customer purchase behavior
2. An empirical comparison of consumer-based measures of brand equity
3. Can perceptions of service quality predict behavioral intentions? An exploratory study in the hotel sector in Greece
4. An Exploratory Study into the Impact of Components of Brand Equity and Country of Origin Effects on Purchase Intention
5. The analysis of antecedents of customer loyalty in the Turkish mobile telecommunication market
Cited by 361 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Behind the bubble: Exploring the motivations of NFT buyers;Computers in Human Behavior;2024-09
2. Online shopping behaviour on social media platforms from the perspective of trust and flow experience: a SEM-Neural Network Modeling;International Journal of Research in Business and Social Science (2147- 4478);2024-08-20
3. Pengaruh Word Of Mouth, Lokasi dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen Warmindo;Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan;2024-08-02
4. Social Media Word of Mouth and Masstige Purchase Behaviour;Central European Business Review;2024-07-28
5. Examining the influence of technological self-efficacy, perceived trust, security, and electronic word of mouth on ICT usage in the education sector;Scientific Reports;2024-07-13
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3