Social Media Reviews' Influence on Spa and Wellness Consumer Choices

Abstract

The spa and wellness industry, focusing on holistic well-being, has witnessed remarkable growth in recent years, becoming a prominent niche in the broader tourism landscape. This transformation has been significantly influenced by the pervasive presence of social media, which has revolutionized communication and decision-making processes. This chapter synthesizes the relevant literature to elucidate the intricate relationship between social media reviews and consumer choices in the spa and wellness sector. The academic significance lies in the propositions, providing a solid foundation for future empirical research in consumer behavior within the spa and wellness context. Practically, this study offers actionable insights for spa and wellness businesses, emphasizing the need to actively encourage and promote high-quality, credible reviews and prioritize customer engagement strategies. Moreover, this study highlights the significant prospective contribution of this study towards the sustainable development goals (SDGs).