位置情報連動型ゲームを用いたO2Oデスティネーション･マーケティング
Author:
Affiliation:
1. Professor, Faculty of Business & Commerce, Keio University, Japan
2. Senior Assistant Professor, School of Global Japanese Studies, Meiji University, Japan
Publisher
Japan Marketing Academy
Subject
General Medicine
Link
https://www.jstage.jst.go.jp/article/marketing/43/2/43_2023.053/_pdf
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4. Balasubramanian, S., Peterson, R. A., & Jarvenpaa, S. L. (2002). Exploring the implications of m-commerce for markets and marketing. Journal of the Academy of Marketing Science, 30(4), 348–361. doi: 10.1177/009207002236910
5. Camilleri, M. A. (2018). The planning and development of the tourism product. In M. A. Camilleri (Ed.). Tourism planning and destination marketing (pp. 1–23). Bingley: Emerald Publishing Limited. doi: 10.1108/978-1-78756-291-220181001
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