Inbound Tourism Marketing to Wealthy Western Tourists:

Author:

Ono Makoto1ORCID

Affiliation:

1. Senior Assistant Professor, School of Global Japanese Studies, Meiji University, Japan

Publisher

Japan Marketing Academy

Reference21 articles.

1. Bakker, M. (2005). Luxury and tailor-made holidays. Travel & Tourism Analyst, (20), 1–47.

2. Godey, B., Pederzoli, D., Aiello, G., Donvito, R., Wiedmann, K.-P., & Hennigs, N. (2013). An intercultural comparison of the perception of luxury by young consumers. In K.-P. Wiedmann & N. Hennigs (Eds.). Luxury marketing (pp. 57–76). Wiesbaden: Springer Gabler. doi: 10.1007/978-3-8349-4399-6_4

3. Japan National Tourism Organization. (n. d.). The trends in the number of visitors to Japan since the start of the Visit JAPAN Campaign. Japan National Tourism Organization. Retrieved from https://www.jnto.go.jp/statistics/data/marketingdata_tourists_after_vj_2022.pdf (August 12, 2023).(日本政府観光局(n. d.).「ビジット・ジャパン事業開始以降の訪日客数の推移」『日本政府観光局』)(In Japanese)

4. Japan National Tourism Organization. (2023). Visitor arrivals for August. 2023. Japan National Tourism Organization. Retrieved from https://www.jnto.go.jp/statistics/data/20230920_monthly.pdf (September 25, 2023).(日本政府観光局(2023).「2023年8月 訪日外客数」『日本政府観光局』)(In Japanese)

5. Japan Tourism Agency. (n. d._a). Tourism nation promotion basic law. Japan Tourism Agency. Retrieved from https://www.mlit.go.jp/kankocho/kankorikkoku/index.html (August 12, 2023).(観光庁(n. d.).「観光立国推進基本法」『観光庁』)(In Japanese)

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