Exploring the Implications of M-Commerce for Markets and Marketing-Reference-Cited by-同舟云学术

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Exploring the Implications of M-Commerce for Markets and Marketing

Published:2002-10-01 Issue:4 Volume:30 Page:348-361
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:Journal of the Academy of Marketing Science

Author:

Balasubraman S.,Peterson R. A.,Jarvenpaa S. L.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://www.springerlink.com/index/pdf/10.1177/009207002236910

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