Creating revenue via Organisational 'Brandpression' Management (OBpM): a marriage of brand management and impression management in professional sport-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Creating revenue via Organisational 'Brandpression' Management (OBpM): a marriage of brand management and impression management in professional sport

Published:2013 Issue:2 Volume:7 Page:171
ISSN:1474-7332
Container-title:International Journal of Revenue Management
language:en
Short-container-title:IJRM

Author:

Agyemang Kwame J.A.,Williams Antonio S.

Publisher

Inderscience Publishers

Subject

Strategy and Management,Economics and Econometrics,Finance,Business and International Management

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Athlete Brand Congruence as a Measure to Evaluate Brand Identity and Image Fit;Australasian Marketing Journal;2024-03-16

2. Understanding athlete brand life cycle;Sport in Society;2019-06-04

3. Challenges That Make/Break the Athlete’s Quest to Become an Entrepreneur: A Qualitative Study About Fans’ Perceptions;Physical Culture and Sport. Studies and Research;2018-09-01

4. Case 7 “Celebritization”: A case study of Lolo Jones;International Cases in the Business of Sport;2017-02-28

5. Organisational impression congruence: A conceptual model of multi-level impression management operation in sports service organisations;Sport Management Review;2016-12-01

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP