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Understanding athlete brand life cycle

Published:2019-06-04 Issue:2 Volume:24 Page:181-205
ISSN:1743-0437
Container-title:Sport in Society
language:en
Short-container-title:Sport in Society

Author:

Hasaan Ali¹,Biscaia Rui²,Ross Stephen³

Affiliation:

1. Faculty of Economics & Management, Institute of Research & Advanced Studies IRAS, Multan, Pakistan

2. School of Marketing and Management, Coventry University, Coventry, UK

3. School of Kinesiology and Health Sciences, Concordia University, St Paul, MN, USA

Publisher

Informa UK Limited

Subject

Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/17430437.2019.1624722

Reference178 articles.

1. Examining the relationship between brand emotion and brand extension among supporters of professional football clubs

2. African footballers’ life cycles according to the analysis of transfer value along their career path: a case study of Ghanaian players

3. Traveling Abroad Internal and External Motives toward Different Sports Fan Types

4. Aso‐oke: a Nigerian classic style and fashion fabric

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1. Exploring the Influence of Match Fixing on Consumer Motivations to Watch Esports: Perspectives From Brand Producers;International Journal of Sport Communication;2024-09-01

2. Athletes as destination ambassadors: understanding the role of athlete attachment and sport involvement on country-of-origin’s image and intention to visit;Leisure Studies;2024-03-12

3. Sports branding as an object of scientific analysis based on the study of publications in the international scientometric database Web of Science Core Collection;Scientific Journal of National Pedagogical Dragomanov University. Series 15. Scientific and pedagogical problems of physical culture (physical culture and sports);2024-02-17

4. Empowerment of human brands: Brand meaning co-creation on digital engagement platforms;Journal of Business Research;2023-11

5. “I’m not just a mother”: a content analysis of elite female athletes’ self-presentation before and after motherhood;Sport, Business and Management: An International Journal;2023-08-24

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