The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance Context-Reference-Cited by-同舟云学术

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The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance Context

Published:2013-06-30 Issue:2 Volume:5 Page:139-163
ISSN:1804-171X
Container-title:Journal of Competitiveness
language:
Short-container-title:JOC

Author:

Alok Kumar Rai, ,Srivastava Medha

Publisher

Tomas Bata University in Zlin

Subject

General Economics, Econometrics and Finance,General Business, Management and Accounting

Link

http://www.cjournal.cz/files/139.pdf

Cited by 51 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The mediating effect of customer experience on word of mouth and repurchase behaviours in mobile payment services in Tanzania;Cogent Business & Management;2024-07-04

2. A meta-model of customer brand loyalty and its antecedents;Journal of Business Research;2024-04

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4. The Impact of Relationship Marketing Strategies on Customer Loyalty in the High-End Hair Salon Industry in Auckland;Journal of Regional Economics;2024-03-05

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