The need to have an opinion as a driver of consumer choice
Author:
Affiliation:
1. Faculty of Management, Economics, and Social Sciences; University of Cologne; Albertus-Magnus-Platz 50923 Cologne Germany
2. Jacobs University Bremen; Campus Ring 1 28759 Bremen Germany
Funder
Deutsche Forschungsgemeinschaft
Publisher
Wiley
Subject
Applied Psychology,Social Psychology
Reference83 articles.
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3. Conceptual consumption;Ariely;Annual Review of Psychology,2009
4. The generality of the automatic activation effect;Bargh;Journal of Personality and Social Psychology,1992
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