Freedom and giving in game streams: A Foucauldian exploration of tips and donations on Twitch-Reference-Cited by-同舟云学术

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Freedom and giving in game streams: A Foucauldian exploration of tips and donations on Twitch

Published:2021-03-23 Issue:6 Volume:38 Page:1001-1013
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Yoganathan Vignesh¹^ORCID,Osburg Victoria‐Sophie²,Stevens Callum James³

Affiliation:

1. Executive and Professional Education The University of Sheffield Sheffield UK

2. Montpellier Business School, Montpellier Research in Management University of Montpellier Montpellier France

3. Communications, External Relations, and Content Team Manchester Metropolitan University Manchester UK

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21483

Reference73 articles.

1. Determinants and Outcomes of Online Brand Tribalism: Exploring Communities of Massively Multiplayer Online Role Playing Games (MMORPGs)

2. Extended Self in a Digital World: Table 1.

3. Digital consumption and the extended self

4. The Mountain Man Myth: A Contemporary Consuming Fantasy

5. Shaping the body and technology

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1. Beyond livestreaming: The rise of social media gifting and paid memberships − A systematic literature review and future research agenda;Journal of Business Research;2024-12

2. Online opinion leadership styles and purchase intention in livestreaming e-commerce;The Service Industries Journal;2024-08-14

3. To Gift or Not: Understanding Gifting Behavior on Live Streaming Platforms from the Perspective of Social Influence and Herding;International Journal of Human–Computer Interaction;2024-06-25

4. Frictions and flows in Twitch’s platform economy: viewer spending, platform features and user behaviours;Information, Communication & Society;2024-05-13

5. Retweet to donate? Cause-related marketing in the era of social medialization;European Journal of Marketing;2024-04-09

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