Beyond livestreaming: The rise of social media gifting and paid memberships − A systematic literature review and future research agenda
-
Published:2024-12
Issue:
Volume:185
Page:114915
-
ISSN:0148-2963
-
Container-title:Journal of Business Research
-
language:en
-
Short-container-title:Journal of Business Research
Author:
Alida Volkmer Sara,
Meißner MartinORCID