To Gift or Not: Understanding Gifting Behavior on Live Streaming Platforms from the Perspective of Social Influence and Herding-Reference-Cited by-同舟云学术

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To Gift or Not: Understanding Gifting Behavior on Live Streaming Platforms from the Perspective of Social Influence and Herding

Published:2024-06-25 Issue: Volume: Page:1-18
ISSN:1044-7318
Container-title:International Journal of Human–Computer Interaction
language:en
Short-container-title:International Journal of Human–Computer Interaction

Author:

Luo Lijuan¹²,Hanyi Shen²,Zheng Yujie¹²,Yuan Yufei³^ORCID

Affiliation:

1. Key Laboratory of Brain-Machine Intelligence for Information Behavior (Ministry of Education and Shanghai), School of Business and Management, Shanghai International Studies University, Shanghai, China

2. School of Business and Management, Shanghai International Studies University, Shanghai, China

3. DeGroote School of Business, McMaster University, Hamilton, Canada

Funder

National Natural Science Foundation of China

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10447318.2024.2368974

Reference94 articles.

1. The relational self: An interpersonal social-cognitive theory.

2. Watching people is not a game: Interactive online corporeality, twitch.tv and videogame streams;Anderson S. L.;Game Studies,,2017

3. Commentary—Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion

4. Asch, S. E. (1951). Effects of group pressure upon the modification and distortion of judgments. In Groups, leadership and men; research in human relations (pp. 177–190). Carnegie Press.

5. Opinions and Social Pressure

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