A double-hurdle approach to advertising: The case of cheese

Author:

Blisard Noel,Blaylock James R.

Publisher

Wiley

Subject

Economics and Econometrics,Agronomy and Crop Science,Animal Science and Zoology,Geography, Planning and Development,Food Science

Reference22 articles.

1. Seasonality in the Consumer Response to Milk Advertising with Implications for Milk Promotion Policy

2. Effectiveness of Fluid Milk Advertising Since the Dairy and Tobacco Adjustment Act of 1983

3. , and , “Household Expenditure on Tobacco 1970–1980: Evidence from the Family Expenditure Survey,” LSE/ESRC Programme on Taxation, Discussion paper No. 57, 1984.

4. The UK demand for cigarettes 1954–1986, a double-hurdle approach

5. Models of Buyer Behavior: Conceptual, Quantitative, and Empirical, Harper and Row, New York, 1974.

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