The Impact of Generic Advertising on U.S. Household Cheese Purchases: A Censored Autocorrelated Regression Approach-Reference-Cited by-同舟云学术

The Impact of Generic Advertising on U.S. Household Cheese Purchases: A Censored Autocorrelated Regression Approach

Published:2003-03 Issue:1 Volume:51 Page:15-37
ISSN:0008-3976
Container-title:Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
language:en
Short-container-title:Canadian J Agric Econ

Author:

Schmit Todd M.,Gould Brian W.,Dong Diansheng,Kaiser Harry M.,Chung Chanjin

Publisher

Wiley

Subject

Economics and Econometrics,Agronomy and Crop Science,Animal Science and Zoology,Ecology,Global and Planetary Change

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1744-7976.2003.tb00162.x/fullpdf

Reference25 articles.

1. J. R. Blaylock, and W. N. Blisard, 1988 . Effects of advertising on the demand for cheese. Technical Bulletin 1752. Washington, DC: USDA, ERS, December.

2. A double-hurdle approach to advertising: The case of cheese

3. N. Blisard, D. Blayney, R. Chandran, D. Smallwood, and J. Blaylock, 1997 . Evaluation of fluid milk and cheese advertising, 1984-96. Technical Bulletin 1860. Washington, DC: USDA, ERS, December.

4. Evaluation of Multivariate Normal Probability Integrals using a Low Variance Simulator

5. Econometric Measurement of the Duration of Advertising Effect on Sales

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