Measures of Online Advertising Effectiveness for Market Penetration: The Case of Orange Juice Consumers-Reference-Cited by-同舟云学术

Measures of Online Advertising Effectiveness for Market Penetration: The Case of Orange Juice Consumers

Published:2015-11-23 Issue:4 Volume:63 Page:435-448
ISSN:0008-3976
Container-title:Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
language:en
Short-container-title:Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie

Author:

House Lisa A.¹,Jiang Yuan²,Salois Matthew³

Affiliation:

1. Professor, Food and Resource Economics Department; University of Florida; PO Box 110240 Gainesville FL 32611

2. Graduate Student, Food and Resource Economics Department; University of Florida; PO Box 110240 Gainesville FL 32611

3. Courtesy Professor, Food and Resource Economics Department; University of Florida; PO Box 110240 Gainesville FL 32611

Publisher

Wiley

Subject

Economics and Econometrics,Agronomy and Crop Science,Animal Science and Zoology,Ecology,Global and Planetary Change

Reference29 articles.

1. The media and advertising: A tale of two-sided markets;Anderson;Handbook of the Economics of Art and Culture,2006

5. Capps , J. R. O. D. A. Bressler G. W. Williams 2004

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献