Health and Nutrition Advertising Impacts on the Demand for Orange Juice in Fifty Metropolitan Regions-Reference-Cited by-同舟云学术

Health and Nutrition Advertising Impacts on the Demand for Orange Juice in Fifty Metropolitan Regions

Published:1999-09-24 Issue:3 Volume:5 Page:31-47
ISSN:1045-4446
Container-title:Journal of Food Products Marketing
language:en
Short-container-title:Journal of Food Products Marketing

Author:

Brown Mark G.,Lee Jonq-Ying

Publisher

Informa UK Limited

Subject

Marketing,Food Science,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1300/J038v05n03_05

Reference13 articles.

1. Effects of Health Information and Generic Advertising on U.S. Meat Demand

2. Advertising, Information, and Product Quality: The Case of Butter

3. Cholesterol Information and Shell Egg Consumption

4. Wu, J. S., Kesecker, K. M. and Meinhold, R. J. 1985. “Discussion on Analytical, Empirical and Measurement Issues in Evaluating Advertising Program Effectiveness,”.Research on Effectiveness of Agricultural Commodity Promotion., Proceedings from Seminar. April9–101985, Arlington, Virginia. Farm Foundation and USDA

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3. Measures of Online Advertising Effectiveness for Market Penetration: The Case of Orange Juice Consumers;Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie;2015-11-23

4. Consumer Response to Perceived Value and Generic Advertising;Agricultural and Resource Economics Review;2014-04

5. Innovation spells in the multinational agri-food sector;Technovation;2004-08