Effect of Communication (Advertising or News) on Sales of Commodities-Reference-Cited by-同舟云学术

Effect of Communication (Advertising or News) on Sales of Commodities

Published:2001 Issue: Volume: Page:299-315
ISSN:
Container-title:Food, People and Society
language:
Short-container-title:

Author:

Verbeke Wim,Viaene Jacques

Publisher

Springer Berlin Heidelberg

Link

http://link.springer.com/content/pdf/10.1007/978-3-662-04601-2_19.pdf

Reference23 articles.

1. Bass, F. (1969) A simultaneous equation regression study of advertising and sales of cigarettes. Journal of Marketing Research, 6 (3): 291-300

2. Belsey, D., Kuh, E. and Welsch, R. (1980) Regression diagnostics: Identifying influential data and sources of collinearity. New York: John Wiley and Sons

3. Blisard, N. and Blaylock, J. (1992) A double-hurdle approach to advertising: The case of cheese. Agribusiness, 8 (2): 109-120

4. Boutonnat, Y., Forker, O., Jones, D., Kinnucan, H. and MacDonald, A. (1991) Econometric measurement of generic advertising. Brussels: IDF, International Dairy Federation

5. Chang, H.-S. and Kinnucan, H. (1992)Performance of the AIDS model for advertising evaluation: The case of Canadian fats and oils. In H. Kinnucan, S. Thompson, and H.-S. Chang (Eds.), Commodity advertising and promotion (pp. 165-180) Ames: Iowa State University Press Clarke, D. (1976) Econometric measurement of the duration of advertising effect on sales. Journal of Marketing Research, 13: 345-357

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