New rules of social media shopping: Personality differences of U.S. Gen Z versus Gen X market mavens-Reference-Cited by-同舟云学术

New rules of social media shopping: Personality differences of U.S. Gen Z versus Gen X market mavens

Published:2020-11-06 Issue:4 Volume:20 Page:884-897
ISSN:1472-0817
Container-title:Journal of Consumer Behaviour
language:en
Short-container-title:J Consumer Behav

Author:

Goldring Deborah¹^ORCID,Azab Carol¹

Affiliation:

1. School of Business Administration Stetson University DeLand Florida USA

Publisher

Wiley

Subject

Applied Psychology,Social Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/cb.1893

Reference97 articles.

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2. Adobe(2019)Voices of the generationsRetrieved fromhttps://www.adobe.com/content/dam/www/us/en/avstg/pdfs/voiceofgenerations.pdf

3. Social media mavenism: Toward an action‐based metric for knowledge dissemination on social networks;Aljukhadar M.;Journal of Marketing Communications,2019

4. Do Personality Traits and Shopping Motivations Affect Social Commerce Adoption Intentions? Evidence from an Emerging Market

5. In Search of the “Meta-Maven”: An Examination of Market Maven Behavior across Real-Life, Web, and Virtual World Marketing Channels

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