Do Personality Traits and Shopping Motivations Affect Social Commerce Adoption Intentions? Evidence from an Emerging Market
Author:
Affiliation:
1. Health Management, Istanbul Medipol University, Istanbul, Turkey
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Human-Computer Interaction
Link
https://www.tandfonline.com/doi/pdf/10.1080/15332861.2019.1668659
Reference126 articles.
1. Factors influencing consumer intention in social commerce adoption
2. Social network use and personality
3. A meta-analysis of consumer impulse buying
4. Hedonic shopping motivations
5. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
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