Buying happiness: How brand engagement in self‐concept affects purchase happiness-Reference-Cited by-同舟云学术

Buying happiness: How brand engagement in self‐concept affects purchase happiness

Published:2022-07-28 Issue:11 Volume:39 Page:2096-2109
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Razmus Wiktor¹^ORCID,Grabner‐Kräuter Sonja²,Kostyra Martyna³,Zawadzka Anna Maria³

Affiliation:

1. Institute of Psychology The John Paul II Catholic University of Lublin Lublin Poland

2. Department of Marketing and International Management Alpen‐Adria‐Universitat Klagenfurt Klagenfurt Austria

3. Institute of Psychology University of Gdansk Gdańsk Poland

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21714

Reference97 articles.

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2. Is brand love materialistic?

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4. Strategic customer engagement marketing: A decision making framework

5. The Relationship between Brand Attachment and Consumers' Emotional Well-Being

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