Happiness and Well-Being of Consumers in Brand Research:
Author:
Affiliation:
1. Assistant Professor, School of Business Administration, Kwansei Gakuin University, Japan
Publisher
Japan Marketing Academy
Link
https://www.jstage.jst.go.jp/article/marketing/44/1/44_2024.032/_pdf
Reference56 articles.
1. Ahn, Y. J., Kim, I., & Hyun, S. S. (2015). Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty: First-class passengers. Journal of Travel & Tourism Marketing, 32(sup1), S114–S138. https://doi.org/10.1080/10548408.2015.1008666
2. Anderson, L., & Ostrom, A. L. (2015). Transformative service research: Advancing our knowledge about service and well-being. Journal of Service Research, 18(3), 243–249. https://doi.org/10.1177/1094670515591316
3. Asante, I. O., Jiang, Y., & Miao, M. (2024). Exploring the motivating factors for using live-streaming and their influence on consumers’ hedonic well‐being: The mediating effect of psychological engagement. Psychology & Marketing, 41(1), 27–44. https://doi.org/10.1002/mar.21881
4. Ayadi, N., Paraschiv, C., & Vernette, E. (2017). Increasing consumer well-being: Risk as potential driver of happiness. Applied Economics, 49(43), 4321–4335. https://doi.org/10.1080/00036846.2017.1282142
5. Boisvert, J., Christodoulides, G., & Khan, M. S. (2023). Toward a better understanding of key determinants and consequences of masstige consumption. Journal of Business Research, 161, 113871. https://doi.org/10.1016/j.jbusres.2023.113871
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