It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers-Reference-Cited by-同舟云学术

It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female consumers

Published:2022-08-05 Issue:11 Volume:39 Page:2110-2129
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Ameen Nisreen¹^ORCID,Cheah Jun‐Hwa²^ORCID,Kumar Satish³⁴^ORCID

Affiliation:

1. School of Business and Management, Royal Holloway University of London London UK

2. School of Business and Economics Universiti Putra Malaysia Serdang Selangor Malaysia

3. Department of Management Studies Malaviya National Institute of Technology Jaipur Jaipur Rajasthan India

4. Faculty of Business, Design and Arts Swinburne University of Technology Kuching Sarawak Malaysia

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21715

Reference101 articles.

1. The influence of C2C communications in online brand communities on customer purchase behavior

2. Generation Z in the United Arab Emirates: A Smart-Tech-Driven iGeneration

3. Ameen N. Sharma G. D. Tarba S. Rao A. &Chopra R.(2022).Toward advancing theory on creativity in marketing and artificial intelligence.Psychology & Marketing.https://doi.org/10.1002/mar.21699

4. Customer experiences in the age of artificial intelligence

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