Toward advancing theory on creativity in marketing and artificial intelligence-Reference-Cited by-同舟云学术

Toward advancing theory on creativity in marketing and artificial intelligence

Published:2022-06-02 Issue:9 Volume:39 Page:1802-1825
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Ameen Nisreen¹^ORCID,Sharma Gagan Deep²^ORCID,Tarba Shlomo³^ORCID,Rao Amar⁴,Chopra Ritika²

Affiliation:

1. Department of Marketing, School of Business and Management, Royal Holloway University of London London UK

2. University School of Management Studies Guru Gobind Singh Indraprastha University New Delhi India

3. Department of Strategy and International Business, Birmingham Business School, University House The University of Birmingham Birmingham UK

4. Management Sciences, School of Business Management Shoolini University Solan Himachal Pradesh India

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21699

Reference153 articles.

1. Agnihotri N.(2021). What are different types of Artificial Intelligence? Retrieved fromhttps://www.engineersgarage.com/what-are-different-types-of-artificial-intelligence/

2. Divergent Thinking in Survival Processing: Did Our Ancestors Benefit From Creative Thinking?

3. Assessing Product Creativity in Computing Education: A Systematic Mapping Study

4. The social psychology of creativity: A componential conceptualization.

5. A model of creativity and innovation in organizations;Amabile T. M.;Research in Organizational Behavior,1988

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