Services Marketing Strategy-Reference-Cited by-同舟云学术

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Services Marketing Strategy

Published:2010-12-15 Issue: Volume: Page:
ISSN:
Container-title:Wiley International Encyclopedia of Marketing
language:
Short-container-title:

Author:

Zeithaml Valarie A.,Bitner Mary Jo,Gremler Dwayne D.

Publisher

John Wiley & Sons, Ltd

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/9781444316568.wiem01055/fullpdf

Reference11 articles.

1. Strengthening the satisfaction-profit chain;Anderson;Journal of Service Research,2000

2. Building service relationships: it's all about promises;Bitner;Journal of the Academy of Marketing Science,1995

3. Fornell , C. 2004 Predictive Capabilities www.theacsi.org

4. Putting the service-profit chain to work;Heskett;Harvard Business Review,1994

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