The Impact of Cost, Level of Service and Advertising on Decisions about Online Transportation Reuse, with Customer Satisfaction Serving as a Mediating Variable

Abstract

This research aims to analyze influencing factors Satisfaction Customers , including : Price, Promotion, and Quality Service,. This research also wants to analyze influence of price, promotion, quality Service, Satisfaction Customer on Reuse Decisions as well analyze How Satisfaction Customer mediate influence of price, promotion, quality Service on Reuse Decisions. Population in This research is a customer who has been use online transportation. taking sample used is This sample is probability sampling. Research methods used is quantitative with SEM-PLS. Based on analysis in this research was obtained results that: Price is not influential significant to Satisfaction Custome ; Promotion influential positive and significant to Satisfaction Customer ; Quality Service influential to Satisfaction Customer ; Satisfaction Customer influential positive and significant on Reuse Decisions ; Price matters on Reuse Decisions ; Promotion No influential on Reuse Decisions ; Quality Service influential positive and significant on Reuse Decisions; Satisfaction Customer No succeed mediate the influence of price on reuse decisions ; Satisfaction Customer succeed mediate Promotion, Quality Service on Reuse Decisions.