Risky products in movies: a special type of the embedded message requiring special treatment?
Author:
Affiliation:
1. Department of Marketing; University of Otago; New Zealand
Publisher
Wiley
Subject
Marketing,Strategy and Management,Economics and Econometrics
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/nvsm.1433/fullpdf
Reference48 articles.
1. Does the gun pull the trigger? Automatic priming effects of weapon pictures and weapon names;Anderson;Psychological Science,1998
2. Audiovisual Media Services Directive (AVMSD) 2007 http://ec.europa.eu/avpolicy/reg/avms/index_en.htm
3. Exploring children's choice: the reminder effect of product placement;Auty;Psychology and Marketing,2004
4. Verisimilitude or advertising? Brand appearances on prime-time television;Avery;Journal of Consumer Affairs,2000
5. Beyond advertising and publicity: hybrid messages and public policy issues;Balasubramanian;Journal of Advertising,1994
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