The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals-Reference-Cited by-同舟云学术

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The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals

Published:2022-09-23 Issue:3 Volume:40 Page:542-553
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Pfeiffer Bruce E.¹^ORCID,Sundar Aparna²,Cao Edita³

Affiliation:

1. Marketing Department, Peter T. Paul College of Business and Economics University of New Hampshire Durham New Hampshire USA

2. Marketing of Department University of Washington Bothell Washington USA

3. Marketing of Department University of Washington Seattle Washington USA

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21729

Reference63 articles.

1. Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

2. I'll Know What You're Like When I See How You Feel

3. Selfish or selfless? On the signal value of emotion in altruistic behavior.

4. Guilt and giving: A process model of empathy and efficacy

5. Do just-world believers practice private charity?

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