Humorous or serious? The interaction effect of language style and tourism activity type on tourist well-being-Reference-Cited by-同舟云学术

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Humorous or serious? The interaction effect of language style and tourism activity type on tourist well-being

Published:2024-05-15 Issue: Volume: Page:1-28
ISSN:0966-9582
Container-title:Journal of Sustainable Tourism
language:en
Short-container-title:Journal of Sustainable Tourism

Author:

Su Lujun¹,Gong Liqin²,Huang Yinghua³^ORCID

Affiliation:

1. Marketing, Business School of Central South University, Changsha, Hunan, China.;

2. Business School of Central South University, Changsha, Hunan, China.;

3. Department of Hospitality, Tourism, and Event Management, San Jóse State University, San Jose, CA, USA

Funder

National Natural Science Foundation of China

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/09669582.2024.2354883

Reference90 articles.

1. Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter

2. The impact of eudaimonic well-being on experience and loyalty: a tourism context

3. Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value

4. Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience

5. What is to be sustained? The polysemy of sustainability and sustainable tourism across languages and cultures

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1. The congruence effect in tourism activity marketing: the difference between virtual influencers and human influencers;Current Issues in Tourism;2024-09-07

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