Lost and found: Individual differences in propensity to process visual elements of persuasion
Author:
Affiliation:
1. Marriott School of Business, Brigham Young University; Provo Utah
2. Leavey School of Business, Santa Clara University; Santa Clara California
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.21177/fullpdf
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