Advertising message strategies for encouraging young White working class males to consider entering British universities-Reference-Cited by-同舟云学术

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Advertising message strategies for encouraging young White working class males to consider entering British universities

Published:2007-09 Issue:9 Volume:60 Page:932-941
ISSN:0148-2963
Container-title:Journal of Business Research
language:en
Short-container-title:Journal of Business Research

Author:

Bennett Roger

Publisher

Elsevier BV

Subject

Marketing

Reference49 articles.

1. Characteristics of TV commercials perceived as informative;Aaker;J Advert Res,1982

2. Working class students quit ‘ivory towers’;Ahmed,2002

3. A question of motives;Archer,2002

4. ‘Knowing their limits’? Identities, inequalities and inner-city school leavers' post-16 aspirations;Archer;J Educ Policy,2003

5. Bring lost boys back from Neverland;Baty,2002

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