Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
Author:
Affiliation:
1. Guangdong University of Foreign Studies
2. City University of Hong Kong
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/mar.21018/fullpdf
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