Launching new global products into subsidiary markets: The vital role of sales and marketing collaboration
Author:
Affiliation:
1. University of East Anglia, Norwich Research Park Norwich UK
2. Facultad de Administración y Ciencias Sociales Universidad ORT Uruguay Montevideo Uruguay
3. Crummer Graduate School of Business Rollins College Winter Park Florida USA
Publisher
Wiley
Subject
Political Science and International Relations,Geography, Planning and Development,Business and International Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/tie.22205
Reference75 articles.
1. Antecedents and Contingent Effects of Organizational Adaptive Capability on Firm Product Innovativeness
2. Selling, resistance and reconciliation: A critical discursive approach to subsidiary role evolution in MNEs
3. Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics
4. Perceived Trustworthiness Within the Organization: The Moderating Impact of Communication Frequency on Trustor and Trustee Effects
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