Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics-Reference-Cited by-同舟云学术

Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics

Published:2015-01-22 Issue:5 Volume:46 Page:596-619
ISSN:0047-2506
Container-title:Journal of International Business Studies
language:en
Short-container-title:J Int Bus Stud

Author:

Bahadir S Cem,Bharadwaj Sundar G,Srivastava Rajendra K

Publisher

Springer Science and Business Media LLC

Subject

Management of Technology and Innovation,Strategy and Management,Economics and Econometrics,General Business, Management and Accounting,Business and International Management

Link

http://link.springer.com/content/pdf/10.1057/jibs.2014.69.pdf

Reference81 articles.

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5. Bahadir, S. C., Bharadwaj, S. G., & Parzen, M. 2009. A meta-analysis of the determinants of organic sales growth. International Journal of Research in Marketing, 26 (4): 263–275.

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