An empirical investigation on the role of market orientation in church participation
Author:
Publisher
Wiley
Subject
Marketing,Strategy and Management,Economics and Econometrics
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1002/nvsm.399/fullpdf
Reference49 articles.
1. The brand positioning and image of a religious organisation: an empirical analysis;Abreu;International Journal of Nonprofit and Voluntary Sector Marketing,2006
2. Attitudes toward church advertising in Hong Kong;Alan;Marketing Intelligence & Planning,2000
3. Structural equation modeling in practice: a review and recommended two-step approach;Anderson;Psychological Bulletin,1988
4. Understanding consumers' determinant attributes in church selection;Attaway;Journal of Ministry Marketing & Management,1996
5. Representing and testing organizational theories: a holistic construal;Bagozzi;Administrative Science Quarterly,1982
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Measuring Quality in the Christian Religious Context: Development and Validation of the Push–Pull Religious Quality (P-P-RelQual) Scale;Journal of Nonprofit & Public Sector Marketing;2024-08-19
2. A social capital approach of market orientation in public non‐profit organizations: The case of blood transfusion centers in Spain;Journal of Philanthropy and Marketing;2023-05-16
3. From culture to behaviour: donor orientation and organisational identification;Journal of Social Marketing;2020-09-25
4. The “brand” of the Catholic Church in England and Wales: Challenges and opportunities for communications;Journal of Public Affairs;2018-12-20
5. Discussing a balanced scorecard for one local independent New Zealand church;Journal of Management, Spirituality & Religion;2018-01-01
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3