The brand positioning and image of a religious organisation: an empirical analysis-Reference-Cited by-同舟云学术

The brand positioning and image of a religious organisation: an empirical analysis

Published:2006 Issue:2 Volume:11 Page:139-146
ISSN:1465-4520
Container-title:International Journal of Nonprofit and Voluntary Sector Marketing
language:en
Short-container-title:Int. J. Nonprofit Volunt. Sect. Mark.

Author:

Abreu Madalena

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Reference34 articles.

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4. 2005. Marketing Religioso—Fátima: Imagem e Posicionamento', Colecção Gestão e Organizações, Quarteto, Coimbra, Portugal.

5. 1996. Marketing Social Change. Jossey-Bass Publishers: San Francisco.

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