Attitudes toward church advertising in Hong Kong

Abstract

Investigates whether there is any room for church advertising in Hong Kong. The research was a cross‐sectional survey and questionnaires were used as the instrument to collect the required data. The results clearly demonstrated that church advertising should be further developed. But, the clergy should be more cautious in using advertising because the study found that not all kinds of church advertising received the same level of acceptance among Christians, non‐Christians, and even the clergy.