Assessing experiential augmentation of the environment in the valuation of wine: Evidence from an economic experiment in Mt. Etna, Italy
Author:
Affiliation:
1. Department of AgricultureFood and Environment (Di3A), University of CataniaCatania Italy
2. Department of Agricultural Economics and AgribusinessUniversity of ArkansasFayetteville Arkansas
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21202
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5. The Role of Emotions in Marketing
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