Crossing Bridges: Assembling Culture into Brands and Brands into Consumers' Global Local Cultural Lives-Reference-Cited by-同舟云学术

Crossing Bridges: Assembling Culture into Brands and Brands into Consumers' Global Local Cultural Lives

Published:2019-07 Issue:3 Volume:29 Page:547-554
ISSN:1057-7408
Container-title:Journal of Consumer Psychology
language:en
Short-container-title:J Consum Psychol

Author:

Price Linda L.¹^ORCID,Coulter Robin A.²³^ORCID

Affiliation:

1. University of Oregon

2. University of Connecticut

3. University of Pretoria

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/jcpy.1121

Reference53 articles.

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5. Brand love;Batra R.;Journal of Marketing,2012

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