Scripting the Meaning: The Influence of Brand Name Script on Brand Meaning and Brand Attitude
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Published:2023-08-10
Issue:2
Volume:25
Page:45-60
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ISSN:2765-6500
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Container-title:Asia Marketing Journal
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language:en
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Short-container-title:Asia Marketing Journal
Author:
Roshchupkina Olga,Kang Gi-Du
Publisher
Korean Marketing Association (AMJ)
Subject
General Earth and Planetary Sciences,General Environmental Science,General Medicine