Does it really hurt? Making sense of varieties of anger
Author:
Affiliation:
1. Marketing Department NEOMA Business School, Rouen Campus Mont‐Saint‐Aignan France
2. Birbeck University of London Bloomsbury London UK
3. Leeds University Business School University of Leeds Leeds UK
Funder
Queen Mary University of London
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21392
Reference76 articles.
1. Consumer anger: a label in search of meaning
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