Social marketing: Using the health belief model to understand breast cancer protective behaviours among women-Reference-Cited by-同舟云学术

Social marketing: Using the health belief model to understand breast cancer protective behaviours among women

Published:2018-03-07 Issue:2 Volume:23 Page:e1613
ISSN:1465-4520
Container-title:International Journal of Nonprofit and Voluntary Sector Marketing
language:en
Short-container-title:Int J Nonprofit Volunt Sect Mark

Author:

Tweneboah-Koduah Ernest Yaw¹

Affiliation:

1. University of Ghana Business School; Legon, Accra Ghana

Publisher

Wiley

Subject

Marketing,Strategy and Management,Economics and Econometrics

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1002/nvsm.1613/fullpdf

Reference43 articles.

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4. Social marketing: Its definition and domain;Andreasen;Journal of Public Policy & Marketing,1994

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