Evaluation and Measurement-Reference-Cited by-同舟云学术

Evaluation and Measurement

Published:2018-08-22 Issue: Volume: Page:1-16
ISSN:
Container-title:The International Encyclopedia of Strategic Communication
language:
Short-container-title:

Author:

Buhmann Alexander,Likely Fraser

Publisher

Wiley

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/9781119010722.iesc0103

Reference25 articles.

1. AMEC (International Association for the Measurement and Evaluation of Communication). (2016).Integrated evaluation framework. Retrieved fromhttp://amecorg.com/amecframework/home/framework/

2. Communication managers as strategists: Can they make the grade?;Brønn P. S.;Journal of Communication Management,2001

3. Defining the gap between research and practice in public relations programme evaluation;Gregory A.;Journal of Marketing Communications,2008

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