Defining the gap between research and practice in public relations programme evaluation – towards a new research agenda-Reference-Cited by-同舟云学术

Defining the gap between research and practice in public relations programme evaluation – towards a new research agenda

Published:2008-12 Issue:5 Volume:14 Page:337-350
ISSN:1352-7266
Container-title:Journal of Marketing Communications
language:en
Short-container-title:Journal of Marketing Communications

Author:

Gregory Anne,Watson Tom

Publisher

Informa UK Limited

Subject

Marketing,Business and International Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/13527260701869098

Reference48 articles.

1. Baerns, B. 1993. “Understanding and development of public relations in Germany, East and West.”. Prague: CERP. Proceedings of the 2nd European seminar for teachers, practitioners and researchers

2. Baerns, B. 2005. “Modelling and evaluating public relations measures and campaigns by German professionals – final report.”. 12th International Public Relations Research Symposium. Bled, Slovenia

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