Metaverse marketing: How the metaverse will shape the future of consumer research and practice-Reference-Cited by-同舟云学术

Metaverse marketing: How the metaverse will shape the future of consumer research and practice

Published:2022-12-16 Issue:4 Volume:40 Page:750-776
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychology and Marketing

Author:

Dwivedi Yogesh K.¹²,Hughes Laurie¹^ORCID,Wang Yichuan³,Alalwan Ali A.⁴,Ahn Sun J. (Grace)⁵,Balakrishnan Janarthanan⁶,Barta Sergio⁷^ORCID,Belk Russell⁸,Buhalis Dimitrios⁹¹⁰^ORCID,Dutot Vincent¹¹,Felix Reto¹²^ORCID,Filieri Raffaele¹³^ORCID,Flavián Carlos⁷^ORCID,Gustafsson Anders¹⁴^ORCID,Hinsch Chris¹⁵,Hollensen Svend¹⁶,Jain Varsha¹⁷,Kim Jooyoung⁵,Krishen Anjala S.¹⁸^ORCID,Lartey Jared O.¹⁴^ORCID,Pandey Neeraj¹⁹^ORCID,Ribeiro‐Navarrete Samuel²⁰,Raman Ramakrishnan²¹^ORCID,Rauschnabel Philipp A.²²^ORCID,Sharma Amalesh²³,Sigala Marianna²⁴²⁵,Veloutsou Cleopatra²⁶^ORCID,Wirtz Jochen²⁷

Affiliation:

1. Digital Futures for Sustainable Business & Society Research Group, School of Management Swansea University, Bay Campus, Fabian Bay Swansea Wales UK

2. Department of Management, Symbiosis Institute of Business Management, Pune & Symbiosis International (Deemed University) Pune Maharashtra India

3. Sheffield University Management School The University of Sheffield Sheffield UK

4. Department of Management and Marketing, College of Business and Economics Qatar University Doha Qatar

5. Grady College of Journalism and Mass Communication, Department of Advertising & Public Relations University of Georgia Athens Georgia USA

6. Department of Management Studies National Institute of Technology Tiruchirappalli India

7. Department of Marketing and Marketing Management, Faculty of Economics and Business University of Zaragoza Zaragoza Spain

8. Schulich School of Business York University Toronto Canada

9. Bournemouth University Business School Poole UK

10. School of Hotel and Tourism Management The Hong Kong Polytechnic University Hung Hom China

11. EM Normandie Business School, Métis Lab Clichy France

12. Robert C. Vackar College of Business & Entrepreneurship University of Texas Rio Grande Valley Edinburg Texas USA

13. Department of Marketing Audencia Business School Nantes France

14. Department of Marketing BI—Norwegian Business School Oslo Norway

15. Seidman College of Business Grand Valley State University Allendale USA

16. Department of Entreprenuership and Relationship Management University of Southern Denmark Sønderborg Denmark

17. MICA India

18. Las Vegas, Department of Marketing and International Business University of Nevada Las Vegas Nevada USA

19. Marketing Area, National Institute of Industrial Engineering Mumbai India

20. ESIC Business & Marketing School Barcelona Spain

21. Symbiosis Institute of Business Management Pune & Symbiosis International (Deemed University) Pune India

22. Digital Marketing and Media Innovation, College of Business Universität der Bundeswehr München Neubiberg Germany

23. Mays Business School Texas A&M University College Station Texas USA

24. Department of Business Administration University of Piraeus Pireas Greece

25. Faculty of Business and Law Curtin University Bentley Australia

26. Brand Management, Adam Smith Business School–Management University of Glasgow Glasgow Scotland UK

27. Department of Marketing National University of Singapore Queenstown Singapore

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21767

Reference124 articles.

1. Admin. (2022). Metaverse is an identity not a place.Metaverse Learning Space July 4 https://www.metaverselearning.space/metaverse-is-an-identity-not-a-place/

2. Aei. (2022). The dark side of the metaverse Part 1.https://www.aei.org/technology-and-innovation/the-dark-side-of-the-metaverse-part-i/#:%7E:text=As%20such%2C%20in%20some%20areas data%20exploitation%20becoming%20well%20established.&text=Antisocial%20behavior%20includes%20assault%2C%20bullying%2C%20harassment%2C%20and%20hate%20speech

3. The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse

4. American Marketing Association. (2022).Definitions of marketing. Retrieved August 30 2022 fromhttps://www.ama.org/the-definition-of-marketing-what-is-marketing/

5. Ball M.(2021). Framework for the Metaverse—MatthewBall.vc. Retrieved 25 August 2022 fromhttps://www.matthewball.vc/all/forwardtothemetaverseprimer

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