The effect of product touch information and sale proneness on consumers' responses to price discounts
Author:
Affiliation:
1. School of Management Clark University Worcester Massachusetts USA
2. Robins School of Business University of Richmond Richmond Virginia USA
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21755
Reference86 articles.
1. Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third-Party Information
2. The effects of discount level, price consciousness and sale proneness on consumers' price perception and behavioral intention
3. Consumer evaluations of sales promotion: the effect on brand choice
4. Probing Interactions in Fixed and Multilevel Regression: Inferential and Graphical Techniques
5. Self-perception: An alternative interpretation of cognitive dissonance phenomena.
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