Does product touch affect consumer attitude toward a product? Meta‐analysis of effect sizes, moderators, and mediators
Author:
Affiliation:
1. School of Management Lanzhou University Lanzhou Gansu province China
2. Department of Management Sciences COMSATS University Islamabad Pakistan
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21766
Reference87 articles.
1. Nature and Operation of Attitudes
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5. Introduction to Meta‐Analysis
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