From Online Motivations to Ad Clicks and to Behavioral Intentions: An Empirical Study of Consumer Response to Social Media Advertising
Author:
Affiliation:
1. San Jose State University
2. Nicholls State University
Funder
Lucas Fellowship Research
Publisher
Wiley
Subject
Marketing,Applied Psychology
Reference53 articles.
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4. Modeling the clickstream: Implications for web-based advertising efforts;Chatterjee;Marketing Science,2003
5. Consumer attitudes and interactive digital advertising;Cheng;International Journal of Advertising,2009
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