Consumer attitudes and interactive digital advertising

Author:

Cheng Julian Ming-Sung,Blankson Charles,Wang Edward Shih-Tse,Chen Lily Shui-Lien

Publisher

Informa UK Limited

Subject

Marketing,Communication

Reference48 articles.

1. ACI-Idea-find (2005) Mobile subscribers Q1: Mobile internet in Taiwan, available at http://www.find.org.tw/find/home.aspx?page=many&id=14.

2. ACI-Idea-find (2006) Taiwan ranked 5th in global online engagement, available at http://www.etaiwan.nat.gov.tw/content/application/etaiwan/egenerala/guest-cntbrowse.php?cntgrp_ordinal=100200910051&cnt_id=1074.

3. Aho, D. (1993) ICTV squares off against giants: interactive company builds arsenal for TV test with Cox Cable.Advertising Age: Interactive Media & Marketing,64(13), p. 12.

4. Anckar, B. & D’Incau, D. (2002) Value creation in mobile commerce: findings from a consumer survey.Journal of Information Technology Theory and Application,4(1), pp. 43–64.

5. Balasubramanian, S., Peterson, R.A. & Jarvenpaa, S.L. (2002) Exploring the implications of m-commerce for markets and marketing.Academy of Marketing Science Journal,30(4), pp. 348–361.

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