How individualism–collectivism influences consumer responses to the sharing economy: Consociality and promotional type-Reference-Cited by-同舟云学术

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How individualism–collectivism influences consumer responses to the sharing economy: Consociality and promotional type

Published:2019-09-26 Issue:5 Volume:37 Page:677-688
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol Mark

Author:

Mai Shirley¹,Ketron Seth²^ORCID,Yang Jun³

Affiliation:

1. Department of Marketing and Supply Chain Management, College of BusinessEast Carolina UniversityGreenville North Carolina

2. Department of International Business and Marketing, College of Business AdministrationCalifornia State Polytechnic UniversityPomona California

3. Department of Management, Bryan School of Business and EconomicsUniversity of North Carolina at GreensboroGreensboro North Carolina

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21269

Reference58 articles.

1. Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit

2. Why Not Share Rather Than Own?

3. You are what you can access: Sharing and collaborative consumption online

4. Sharing Nicely: On Shareable Goods and the Emergence of Sharing as a Modality of Economic Production

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3. It takes two to tango: The role of interactivity in enhancing customer engagement on sharing economy platforms;Journal of Business Research;2024-05

4. Impact of promotion design on retail operating performance: Evidence from Chinese Chain retailers;Electronic Commerce Research;2024-02-29

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