When do amount‐off discounts result in more positive consumer responses? Meta‐analytic evidence
Author:
Affiliation:
1. School of Economics and Management Southwest Jiaotong University Chengdu Sichuan China
2. School of Public Affairs and Administration University of Electronic Science and Technology of China Chengdu Sichuan 610054 China
Publisher
Wiley
Subject
Marketing,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21572
Reference93 articles.
1. When Does Partitioned Pricing Lead to More Favorable Consumer Preferences?: Meta-Analytic Evidence
2. Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies
3. Audience Response to Product Placements: An Integrative Framework and Future Research Agenda
4. Design and Validation of an Instrument for Measuring Advertising Effectiveness in the Printed Media
5. Consequences of Perceived Crowding: A Meta-Analytical Perspective
Cited by 9 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The effect of matching promotion type with purchase type on green consumption;Journal of Retailing and Consumer Services;2024-05
2. Tourist subsequent responses to promotion framing;Annals of Tourism Research;2023-11
3. Effect of discount frame on consumer responses: moderation of psychological distance and product nature;Marketing Intelligence & Planning;2023-08-07
4. Every Coin has Two Sides: The Effect of Price Discount on Consumer Behavior of Digital Reading Platform;Journal of Data, Information and Management;2023-05-22
5. Pricey therefore good? Price affects expectations, but not quality perceptions and liking;Psychology & Marketing;2023-02-27
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3